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Need and Importance of Marketing Research

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❶Market research will keep your brand afloat while companies who fail to make research a high priority drown. Using an analogy of a house foundation, marketing research can be viewed as the foundation of marketing.

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Market research will keep your brand afloat while companies who fail to make research a high priority drown. Market research should be bumped to the top of your priority list for the following five key reasons. Read the Full Article. We will never sell or rent your email address to anyone. We value your privacy. We hate spam as much as you do.

See our privacy policy. Market research centers your business on your consumers We all get tripped up by internal politics, agendas, and internal brand priorities. However, some of the best advice that I can give marketers and researchers is to remember that your customer is always your boss even above your company's CEO. You need to keep the lines of communication open with your "boss" through research. It keeps you focused All marketers and marketing researchers today have a tough job multitasking and rightfully so.

It can inform both your short-term and long-term marketing playbook, helping you feel less frazzled and overwhelmed in the long run. Marketing research can help you weigh and quantify opportunities to prioritize those with the highest revenue potential for your brand. Conducting regular research with consumers and customers enables us to make sure we are constantly adapting and evolving our brands to meet long-term needs.

It improves your decision-making capabilities and reduces your risk. Market research can provide insightful information about your market, product, audience, competition, and more. When you use a comprehensive research library, you can make decisions with greater clarity and confidence. By having research to backup your marketing decisions, you can optimize your brand strategy choices and minimize your risk for failure. However, at Insights In Marketing, we have found that most marketing research projects we encounter have the following five critical marketing objectives.

Quantitative numbers-based and qualitative conversation-based marketing research can be used to identify where your brand stands compared to the competition, what metrics you should be tracking over time, and what brand benefits matter most to your target market. Identify or better understand your target market Market research is an excellent way to find the best market or target demographic for a product or service.

By focusing your efforts to the right markets, you can see faster results, improved efficiency, and greater overall performance from your marketing campaigns. In addition, if your target is already defined, you can use marketing research to better understand your target consumer and to uncover critical behavior drivers and attitudes that inform their purchase decisions.

This enables a company to formulate a viable marketing plan or measure the success of its existing plan. Market research consists of a plan that charts how relevant data is to be collected and analyzed so that the results are useful and relevant for making marketing decisions.

Once the research and the related analysis are complete, the results are communicated to management. This provides management with in-depth information regarding crucial factors that have an impact on the target market and existing marketing mix. Market research allows management to make the changes necessary for better results through adopting a proactive approach.

Market research consists of two separate types of research that can be categorized as secondary and primary research. Primary research serves to provide information through monitoring sales levels and measuring effectiveness of existing business practices like service quality and tools for communication being used by the company. It carefully follows competitor plans to gather information on market competition. Data collection methods for marketing research are divided into quantitative and qualitative methods.

Quantitative studies use mathematical analysis, which can disclose differences that are statistically significant. The sample size used is quite large. Qualitative methods are used to provide a base for quantitative research and help in quantitative research design development.

They target problem defining, generating hypotheses and identifying determinants. They consist of one to one interviews to probe for personal opinions, beliefs and values and serve to uncover hidden issues.


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Now that you have understood the importance of market research for your business, why don't you take the next step and outsource primary and secondary market research to a research and analysis service provider like Outsource2india. Get in touch with us today to get started with outsourcing.

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Marketing research is the same as market research. Learn the difference between the two and the steps involved in marketing and market research. The Balance Small Business The Importance of Market Research to Your Business. The Importance of Market Research to Your Business.

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For marketers, research is not only used for the purpose of learning, it is also a critical component needed to make good decisions. Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, offers alternative choices that can be made. The importance of market research can be best perceived by understanding the various factors that impact your business. This includes factors such as market size (in terms of number of customers), sales revenues (for existing products), market segmentation (geographic, gender, personality, etc.), the demand and supply scenario, and other factors.

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All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do "internal" research, and lose sight of the need for consumer marketing research for their organization. Need and Importance of Marketing Research! The most important task of a marketer is to get the right product at the right place with the right price to the right person. Besides, it was also necessary to go back and find whether consumer is getting optimum satisfaction, so that consumer remains loyal.